Hi, I’m Vladan — a hands-on Product Design Leader passionate about UX Strategy and DesignOps at Atolls, Berlin.

Leading the Community Experience Design team across hotukdeals, mydealz, dealabs, and other global platforms — shaping how millions connect, contribute, and shop smarter.

Experience

Seasoned design leader with expertise spanning industrial design, marketing, and digital product design, now diving into AI-powered digital shopping experiences.

Capabilities

Design Leadership
Team Management
UX Vision & Strategy
Design Thinking
DesignOps
Design Systems
Web & Mobile Applications

Sectors

E-commerce
Aviation Tech
Enterprise Solutions
Music & Entertainment
Travel & Destination
Renewable Energy
Intergovernmental Org. IGO

Company Types

Startups
Scale-ups
Digital Agencies
Marketing & Advertising
E-commerce Platforms
Product Companies
Industrial Companies

Vision

My vision is to empower designers to unlock their full potential, fostering a culture that encourages questions, nurtures curiosity, and challenges assumptions with diverse perspectives.

I believe that exceptional results are born within a safe and collaborative environment. That's why I am committed to establishing and fostering a design team guided by these principles, with the aim of creating impactful user experiences.

Mission

3P's

People

Nurturing and guiding personal and professional growth.

Process

Upholding to processes, standards and industry best practices.

Product

Establishing quality standards and metrics for design success.

Leading and managing centralized design team in HTEC Group.

About Team

The Centralized Design Team is an empathetic, inquisitive, and accountable group of designers.

We create innovative, easy-to-use products that empower users and exceed expectations in design quality in a highly efficient, reusable, and scalable manner.