I'm a hands-on Product & UX Design Leader passionate about UX strategy and Design Operations at AERQ, Hamburg
Responsible for leading and managing UX design team while overseeing 15+ products and tools weekly, both locally and remotely.
Experience
Seasoned design leader with expertise spanning industrial design, marketing, and digital product design, now diving into AI-powered enterprise innovation.
Capabilities
Design Leadership
Team Management
UX Vision & Strategy
Design Thinking
DesignOps
Design Systems
Web & Mobile Applications
Sectors
Aviation Tech
Enterprise Solutions
Music & Entertainment
Travel & Destination
Renewable Energy
Intergovernmental Org. IGO
E-commerce
My vision is to empower designers to unlock their full potential, fostering a culture that encourages questions, nurtures curiosity, and challenges assumptions with diverse perspectives.
I believe that exceptional results are born within a safe and collaborative environment. That's why I am committed to establishing and fostering a design team guided by these principles, with the aim of creating impactful user experiences.
Mission
3P's
People
Nurturing and guiding personal and professional growth.
Process
Upholding to processes, standards and industry best practices.
Product
Establishing quality standards and metrics for design success.
Leading and managing centralized design team in HTEC Group.
About Team
The Centralized Design Team is an empathetic, inquisitive, and accountable group of designers.
We create innovative, easy-to-use products that empower users and exceed expectations in design quality in a highly efficient, reusable, and scalable manner.
At a Glance.
Design methodology.
3 Core Design Thinking Principles
Design process.
3 Core Design Thinking Principles
Responsibilities.
Onboarding & Supporting
Help new hire get familiar with DesignOps
Mentoring
Helping junior members develop and grow
Design Directing
Providing creative leadership and vision to the team
Validating
Designs prior to client’s Weekly Design Syncs
Overseeing & Managing
Currently 6 UX designers and a researcher
Aligning Team Standards
Ensure UX Patterns are implemented
Training
Conduct training programs for the team
Managing Capacity & Allocation
With design program manager weekly
Managing Tasks
750 design tickets in a single year
Managing Multiple Streams
Reviewing 15+ products weekly
Evaluating
Providing performance feedback, and creating OKR’s plan